Our Story

Woolly Bear Knits creates cozy, modern knit accessories all hand-knit with ethically-sourced yarn. Our knits are inspired by everyday adventures, whether it be a winter walk with a warm beverage in hand or snowshoeing through a state park. They make the perfect addition to your après ski outfit or a warm, cute accessory for your winter errands. Woolly Bear Knits hats feature simple, minimalist textures in colors that will add the perfect pop to your winter wardrobe.

We believe there’s no bad weather, only bad clothing, and we want to help keep you warm on any adventures that come your way! We create functional and stylish knitwear that will inspire you to get out and enjoy nature, no matter how cold the temperature. 

Everything is knit by hand by hand in Minnesota by our founder, Emily. All items are knit with the highest quality, ethically-sourced Peruvian or merino wool natural fibers. The wool used is very soft and warm without being scratchy. Wool and merino wool are body odor-resistant, moisture-wicking, and breathable. Wearing natural fibers means you’ll stay warm but not overheat, and when you're comfortable, you're able to comfortably enjoy more time outdoors! Breathable natural fibers mean you’ll be left with minimal hat hair.

When properly cared for, wool will last a lifetime, but if you are ready to part with your hat, you can rest assured knowing that wool is biodegradable! We are animal lovers and are committed to sourcing yarn from companies that do not practice mulesing on their sheep. Hats include your choice of pom pom, handmade with cruelty-free faux fur fabric.

All packages are shipped in compostable or recycled ocean-bound plastic mailers. While we love unboxing a super cute package, we use minimal packaging to reduce waste. Hat and cowl orders include a reusable muslin bag to store your hat or cowl in the off-season. Also included in hat and cowl purchases is a sample of our favorite wool wash for you to wash your hat at the end of the season.

The name "Woolly Bear Knits" comes from Emily's love of finding woolly bear caterpillars in the fall (her favorite season). They literally freeze solid in the winter, and the bands of color on their bodies are said to predict the harshness of winter. These fuzzy little creatures make the perfect mascot for our knits.